Special edition products get special attention, but no one can predict the level of attention. Sometimes, even the designers can’t estimate their original value, and when such things are presented at a charity auction, they absolutely bring huge amount for the noble cause.
The specially designed Red Mac Pro by Jony Ive and Marc Newson were put at charity auction, and it brought a whopping $977000 this even in New York. It was expected to sell for $40,000 to $60,000 only.
Similarly other products designed by the same designers were also presents at Sotheby’s RED auction which were also sold above the expected value. Here are the other products:
A custom designed camera of Leica created by Marc and Jony was sold for $1.8million.
A pari of solid rose gold earpods were auctioned at $461.
Designed by, again, Jony and Marc, this aluminium desk was also created for Red Auction. It was sold for 1.68M, which was estimated to sell for $400K to $600K only.
You can view the full listing at Sotheby’ Red Auction page.