If you own an iOS device or have ever used iPhone/iPad, you know that you can’t play flash-based content on these devices. In fact Apple didn’t include support for Flash in its mobile Safari browser from day one. According to Cupertino man the implementation of flash plugin in iPhone, iPod and iPod Touch devices would result in performance issues along with fast battery drainage. Instead of Flash, Steve Jobs focused on HTML5 and also advised Adobe to do so:
New open standards created in the mobile era, such as HTML5, will win on mobile devices (and PCs too). Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind, he wrote.
Now it seems Adobe has at last taken up this challenge, though it continues to champion Flash. Today Adobe announces Flash Media Server 4.5 which will allow developers to stream flash content to iPhone and iPad without causing any issues on iOS devices. It means that you won’t need to have support for flash in native Safari browser to play Flash content. The Flash Media Server 4.5 will perform all the processing tasks and deliver the final content on iOS devices.
Though few solutions are already available to bring Flash content on iDevices, like Skyfire and Frash Player but they have their own disadvantages. Skyfire converts only Flash videos to make them compatible with iPhone and iPad and it supports limited sites too. Whereas, Frash Player requires you to have a jailbroken device. Adobe’s Flash Media Server allows you to get rid of all third-party solutions.
Flash Media Server 4.5 expands on its mobile delivery options with the addition of iOS support and enables content owners to create HTTP content on the fly to reduce costs brought on by device proliferation. New features of Flash Media Server 4.5:
- Delivery to iPad and iPhone enables businesses to use the same media and live streams to deliver full adaptive bit-rate experiences to platforms supporting Flash, as well as Apple devices, including iPad and iPhone.
- Integrated Content Protection simplifies deployment and reduces infrastructure cost, enabling seamless streaming for advertising-funded online video.
- On-demand Stream Packaging eliminates the need to prepare and protect assets ahead of time, reducing complexity and storage costs and simplifying publishing for businesses so they can use one set of source video to reach multiple downstream devices.
Pricing and Availability
Adobe Flash Access 3.0 is offered at per unit CPM pricing. Adobe Flash Media Streaming Server 4.5 is offered at US$995. Adobe Flash Media Interactive Server 4.5 is offered at US$4,500. Adobe Flash Media Enterprise Server 4.5 pricing can be quoted by contacting Adobe. Products can be ordered today at www.adobe.com/go/fms and are available immediately.
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