Yahoo announces Livestand, a digital newsstand for iOS and Android based tablets. This is the first positive move made by Yahoo in this year.
As the premier digital company, we can see a clear opportunity to push the intelligent content through Livestand for each individual. Can we say that Livestand is going to be a good competitor of Flipboard and The Daily in some aspects?
Livestand will push the personalized content on your iPad and android tablets based on your interest, location and even the time of day.
As the media landscape continues to evolve with mobile and tablet experiences top of mind, publishers and advertisers must expand their content to these platforms to stay in front of consumers. We see an opportunity to provide publishers and advertisers with a pipeline for fresh and active content and to help them reach and engage their most valuable audiences.
With Livestand, we’re using ad formats that evoke the emotion of TV advertising with a highly-visual magazine-like experience. And they’re combined with the effectiveness of an Internet ad that’s data-rich, actionable, even location aware. It’s all personalized and in context – just like our content.
The exact release date is not mentioned in the introductory post, but it is coming in the first half of 2011.
All major Yahoo content sites – like Sports, Finance, News, Flickr, omg!, and the Yahoo contributor network will be available on your tablet’s screen through Livestand. [Yahoo]
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